Jaz Paterson - Ache
Brief
When we met as a team to plan the music video for Ache, we discussed how we could paint the picture of a past relationship in a positive light. While Ache needed to communicate the sadness involved in moving on it also needed to show a happy reminiscing of past memories.
Output
The video shows Jaz watching old home video tapes on a projector in her house. As the video progresses we see the energy of the lounge scene progress from dark and moody to something full of life and colour. The memories that seemed very seperate to the lounge scene at the start of the video have merged with / become part of who Jaz now is by the end of the video.
Credits
Director / DOP: Liam Simpson, Stylist: Kate Stacey, BTS: Sam Walls, Makeup: Bethany Smith, Hair: Tuscany Hamel, Talent: Jaz Paterson, Chris Jones
